Brand + Digital Solutions
For this project, we were asked to create an elegant, attractive and international corporate identity for Gourmet World Race. A flexible brand that works at different sizes, embodies the values of the new GWR concept and is easily recognizable.
We designed typographic logo inspired by the smooth, undulating forms of the first letter of the name, the “G``. With curved and organic lines, yet sleek and defined, the main icon is combined with a simple typography of slightly round corners to create a logo that is dynamic and conveys ambition, luxury and quality.
